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What we do

We offer a wide range of communication services, including data, mobile and fixed voice, messaging, financial services, Enterprise IT, and converged services to 130  million customers (including Safaricom). Through Vodacom Business Africa (VBA), we offer business-managed services to large, medium and small enterprises in 47 countries.


We connect for a better future

Digital society

We believe in a connected digital society that connects people, communities and things to the internet like never before.

Connecting people and things to the internet

Inclusion for all

We believe that the opportunities and promise of a better digital future should be accessible to the many, not the fortunate few.

Leaving no one behind


We believe that urgent and sustained action is required to address climate change and that business success should not come at a cost to the environment.  

Reducing our environmental impact

Where and how


Our vision

  • To be the leading technology communications company in Africa;
  • Connecting for a better future; and
  • One of the world’s greatest places to work.

The spirit of Vodacom

  • Earn customer loyalty;
  • Create the future;
  • Experiment – learn fast; and
  • Get it done together.

Our strategy.

What we need to do.

  • 1

    Segmented propositions

    We develop a deep insight into our customers’ needs, wants and behaviours, and provide propositions to lead in chosen segments.

    Segmented propositions
    PDF - 632KB
  • 2

    Financial services

    We scale our financial services offerings to empower the lives of our customers through financial inclusion.

    Financial services
    PDF - 1MB
  • 3

    Digital content platforms

    We grow into new verticals of digital services to better serve our customers and create value.

    Digital content
    platforms PDF - 655KB
  • 4

    Enterprise digitalisation

    We partner with enterprises to accelerate their growth and transform their businesses through digital technology.

    Enterprise digitalisation PDF - 895KB
  • 5

    Best customer experience

    We provide a seamless, frictionless and personalised digital experience for our customers.

    Best customer experience
    PDF - 676KB
  • 6

    Best technology

    We aim to be the leading telco in all markets through the best network and IT excellence, with digital at the core.

    Best technology
    PDF - 864KB
  • 7

    Digital organisation and culture

    We build an organisation of the future, where digital is first and underpinned by innovation, agility and new skills.

    Digital organisation
    and culture PDF - 667KB
  • 8

    Our brand and reputation

    We aspire to be a purpose-led organisation, connecting for a better future by enabling a digital society, inclusive for all, with the least environmental impact.

    Our brand and
    reputation PDF - 695KB